Elves from the North Pole roast our coffee. They’re migratory or seasonal workers. There’s all that downtime after Christmas and we got a good deal on a contract to bring them in. They’re really good at roasting coffee…we’ve had to buy extra-large beard and hair nets for the production area — you’d be surprised how much hair they have for being as small as they are! Just kidding — our national award-winning head roaster, Kenneth Thomas, roasts all our Umble coffee! He’s passionate about using the roast to bring out the best flavors a coffee bean has to offer!