The fresher the coffee is, the higher it is in antioxidants – that the warrior in your body that go around stamping out inflammation. Inflammation is the root cause for a majority of the disease we see in today’s society. Want to be healthier and drink awesome coffee?! Get it fresh! That’s what makes an Umble subscription so great – we roast it and, in most cases, ship it out to you within 24 hours of roasting. Most grocery store coffee isn’t going to give you a ‘roast date’ but rather a ‘best by’ date. ‘Best by’ dates are misleading because they can be set for at least 3 months and up to 6 months out from the roast date! Yikes! Would you buy bread 6 months old?! Then why buy old coffee? If you want your coffee to taste great, smell great and supply those anti-inflammatory warriors for your body, buy it fresh-roasted from us.